Objective
- Increase brand awareness and the number of user enrollments for the workshop session.
Project Description
What I do
- Creating a campaign plan proposal as well as checking for the competitive analysis, and create ad visual brief.
- Setting up campaigns in Meta Ads Manager according to the campaign plan.
- Monitoring campaign ad performance and evaluating the ad copy and campaign targeting during the campaign.
- Share insight for improvement on their social media organic post.
Result
My first project involved managing Meta Ads for an online course, where I handled everything from ad creation to campaign setup. Despite facing challenges with limited budget and tight timelines, I gained valuable hands-on experience in end-to-end campaign management. While the campaign didn't meet expected outcomes, it taught me crucial lessons about the importance of resource allocation and strategic timing in digital advertising.
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