Meta Ad Campaign for Steak Indonesia - steakindonesia.id

Meta Ad Campaign for Steak Indonesia - steakindonesia.id

Tags
Digital Marketing
Portfolio
Meta Ads
by
Author

Objective

  • Optimizing and increasing the number of leads for the franchise steak product

Project Description

What I do
  • Creating a campaign plan proposal and conducting competitive analysis for a company focused on the franchise steak industry.
  • Setting up campaigns in Meta Ads Manager according to the campaign plan using 2 different ad visuals for New Visitors.
  • Monitoring in the initial week and then turning off ad sets that underperform (don't generate leads).
  • Evaluating the ad copy and campaign targeting as well as updating visual asset.
  • Communicating with the client regarding target locations to maximize the effectiveness of the campaign (targeting locations with high-quality leads).

Result

Gained a total of 19 leads during a one-month campaign duration, with 2 of them successfully closing deals.

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