Objective
- Optimizing and increasing the number of leads for the franchise steak product
Project Description
What I do
- Creating a campaign plan proposal and conducting competitive analysis for a company focused on the franchise steak industry.
- Setting up campaigns in Meta Ads Manager according to the campaign plan using 2 different ad visuals for New Visitors.
- Monitoring in the initial week and then turning off ad sets that underperform (don't generate leads).
- Evaluating the ad copy and campaign targeting as well as updating visual asset.
- Communicating with the client regarding target locations to maximize the effectiveness of the campaign (targeting locations with high-quality leads).
Result
Gained a total of 19 leads during a one-month campaign duration, with 2 of them successfully closing deals.