Background
- Since launching as one of Niagahoster's products in 2020, Web Instan only has 12 website templates that are displayed on the /membuat-website page and offered to users.
- A total of 12 website templates are templates provided by partner vendors (external Niagahoster) that have not used a formal agreement (personal agreement only). In total there are currently 5 active vendors with 1 vendor still in the process of launching website templates on Instant Web.
- The product team also saw the potential to create a partnership model for Instant Web with a more precise flow and more organized information displayed on a page like the current Niagahoster Partner product model.
- The Instant Web product team surveyed to capture insights from potential users displayed on Landing Page /membuat-websites. Of all respondents who filled out the survey, many mentioned suggestions that Web Instan could provide more varied website templates.
- Web Instan has one new vendor and a cooperation agreement has been produced as a pilot project that will be used as a legal procedure to attract new partners with a more comprehensive agreement.
Objectives
- Strengthen product/service flow and provide clear information about Web Instan partnership program in Niagahoster
- Farther, we can grab and reach more new partner for Web Instan from this landing page.
- Explore better SEO implementation on the new Landing Page and reach wider visitor.
- Build more trust between Niagahoster and potential partners by providing transparent information about how Web Instan partnership program works.
Initiatives
- Create a special landing page to display complete information about the Web Instan Partnership Program.
- There is a link to fill in the registration form
- There is a link for the vendor to download the proposal deck
- Put testimonials from existing vendors/partners
- Setup complete data trackers on each section/button on the page
Wireframing Idea for the Landing Page
Result
At the end of 2021, the latest Website Instan landing page for partnership program were launched. Overall, by the end of 2022, there were 100 registrars interested in this program. However, in the middle of 2022, the program became a low priority due to a change in the company's focus. Finally, in January 2023, the partnership program for the theme was officially closed, along with the total deprecation and removal of the Website Instan product from Niagahoster's services.
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