Objective
Joined as freelancer since January - October 2024 for paid marketing specialist in Klinik Pintar for aplikasiklinikpintar.id (ERM platform) business unit. Handled and managed end-to-end paid campaign management.
Role Description
What I do
- Handled overall campaign preparation including campaign plan proposal, tracking setup, campaign setup for Meta Ads and Google Ads (SEM) campaign.
- Preparation for SEM campaign: defining keyword for ad group and check for the potential search volume (keyword research).
- Created comprehensive reports on ads performance, Customer Acquisition Cost (CAC), and budget spend.
- Contributed to content strategy by defining ad content brief.
- Collaborated with cross-functional teams including product, engineering, design, customer success, and sales.
